Haiyan is located on the Hongjiahu plain of flat terrain, with Hangzhou Bay on the east. The climate is characterized with four distinct seasons. Haiyan was established as a county in Qin dynasty, starting in 221 B.C. Haiyan, one of the tourist resorts in China with unique characteristics, has been long known for its agriculture and fishery, termed as the home of silk, also known for its rites and etiquettes. Haiyan County, with five towns and four sub districts under it and a population of 369000, covers a land area of 534.7 square kilometers, and a marine area of 537.9 square kilometers.

With Hangzhou Bay Bridge, express way between Hangzhou and Shaoxing, Zhajiasu Express way, Express way between Shaoxing and Jiaxing, Haiyan is very convenient in transportation. As a result, only one hour is needed from Haiyan to Shanghai, Hangzhou, Ningbo and Suzhou respectively. Express way is available within 10 minutes ride starting from any town in Haiyan. With 53 km coastline and ten thousand-ton-level ports, Haiyan enjoys the advantages of sea-river and road-river transport.

Haiyan is not only rich in natural landscape, but also abundant with culture and heritage. Nanbei Lake is the only one 4A level national tourist site with unique mountains, sea and lake. Qiyuan, a classic private garden, is known as China's top ten. Haiyan is the home town of Bu Xinsheng, a famous reformer in the last three decades, Zhang Yuanji, an influential publisher in modern Chinese history, Zhang Leping, a cartoonist, Yu Hua, a famous writer, and many more.

Since China implemented the policy of reform and opening up, Haiyan has achieved fast and sound economic and social development and the comprehensive strength of Haiyan has increased notably, as a result, Haiyan County has been listed among China's Top 100 counties. Haiyan has won the titles of National Advanced County for Culture, Science & Technology and Physical Education, of Provincial Advanced County for education and Provincial Civilized County.

The local people who are hard-working, friendly, and warm hearted, are looking forward to seeing you.